what is selling and how would you define it?
“Take a moment to think about what the word ”selling” means to you. Every time I ask sales executives to define ”selling,” I get answers like these:
Selling is a process of persuasion to get a prospect to take action.
Selling is finding a need and filling that need.
Selling is an exchange of goods or services for money.
Selling is walking the road of agreement with the customer.
Selling is an art.
Selling is a science.
Selling is a transaction.
Selling is relationship building.
Selling is a consultative process.
Selling is hustling.
Selling is all about trust.
There are as many definitions of selling as there are stars in the sky. Everyone has a different definition of the word “selling.”
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